2nd timed essay

Casino Royale trailer

The text is a trailer for the movie ‘Casino Royale’, which was made in 2006 by ‘Metro Goldwyn Mayer’ and the purpose of this trailer is to attract a vast audience to watch the movie, so this trailer is a informative trailer, as it lets the audience know that a new movie is coming out but it is also a promotional trailer on behalf of the institution, as they want to promote their movie into the media.

This trailer wastes no time with getting into the action and trying to get the narrative across to the audience so they know what the movie is all about, and the first shot is of James Bond walking out of an aeroplane and the colour is back and white to show simplicity amongst the movie but also the black and white creates a feeling of tension and curiosity amongst the audience. The sunglasses that are being worn by Bond are an accessory but also they bring an air of mystery to the movie and specifically to the character of James Bond, almost creating a veneer over the face of James Bond. The black fades in between the shots of the movie are there to bridge the gap between the different shots and are used to good affect with the colour of the fades being black, it creates yet more tension and curiosity amongst the audience.

In the trailer, James Bond’s clothes are all black, which portrays him as a very mysterious person within the movie, as this air of mystery is needed as this movie is the remake of the original Casino Royale which was made in 1967. This factor of the trailer would appeal to a wider audience as the historical factor of the movie would appeal directly to the older generation of the audience while the fact that this is a new Bond movie and also a remake of the original Casino Royale, would appeal and also attract a much more newer and younger audience within the public. There is a big contrast within the trailer and that contrast is within the colour of the trailer and at what moments the trailer changes from black and white to colour. In the first 30 seconds, the trailer is in black and white and the reason for doing this is to create and show the dark and mysterious side of James Bond as well as showing him killing other people, showing his more dark streak, whereas when the actual villain appears on the screen the picture becomes much more clearer and it changes into colour to show the good, saving the world side of Bond.

The settings in the trailer are a reflection upon one of the main target audiences that will be targeted, with all of the settings in the first half of the trailer being big, expensive and very exotic, which shows that one of the target audiences this movie will be aimed at will be the wealthier sector of the audience. The power and the money are further emphasized with the poker game which is going to be played with the villain; however in this case the battle between good and evil is in an unconventional way with their being a card game and not a big battle with fists.

The way in which the women in this movie are being represented is interesting as the stereotypical Bond Girl would be promiscuous and not intentionally provocative towards all of the male characters, however in this movie there is a mix between the women who are just being objectified as sex objects and between the women who are represented as strong and independent. A good example of both would be ‘M’ who remains the top lady in all of the Bond movies, as she is in control of the operations and the secret missions that happen and Vesper Lynd, who is represented as the perfect match for James Bond and is the only woman who can face him and challenge him. However, even though she is represented as his equal match, she still gets portrayed as being dominated and objectified during the movie, as she is told to walk in front of the players so they lose concentration, Bond using her as an object to use her looks to distract the other players. The representation in this movie differs from the representation in the other movies, as the women are being represented as more equal while the men are being objectified during the movie as well. In Dr No and Die another day, Halle Berry and Ursula Andress are involved in iconic scenes where they walk out of the water with bikini’s on, therefore being presented as sex objects, however in this movie, James Bond (Daniel Craig) is the person coming out of the water with nothing but skimpy clothes on being shown as a sex object, therefore showing the development in gender changes.